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Marketing of services 780


 
Module code BVD 780
Qualification Postgraduate
Faculty Faculty of Economic and Management Sciences
Module content

This module exposes students to key service marketing principles, and explores essential concepts, practical applications, and recent developments in service marketing. Topics include the distinction between products and services, the expanded services marketing mix, and service quality.
Module credits 25.00
NQF Level 08
Prerequisites Only for BComHons specialising in Marketing Management students.
Contact time 1 lecture per week
Language of tuition Module is presented in English
Department Marketing Management
Period of presentation Semester 1 or Semester 2
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